Research Resources

The Center for Pharmaceutical Marketing and Management’s (CPMM’s) goal is to support the development, execution, and dissemination of research in our designated research program areas. As part of this goal, the CPMM strives to develop and maintain a strong research infrastructure that will support graduate and faculty research in the CPMM’s three research program areas.

Equipment Support

Personal computers are the primary laboratory equipment in this field of research. As such, the CPMM works closely with the Department of Pharmacy Administration to purchase computers such that every faculty and graduate student is provided adequate equipment to conduct research in our field.

Graduate Research Assistantships

graduate students and benThe CPMM, through grants, contracts, and other funding sources provide a large number of graduate research assistantships for the MS and PhD students in the Department of Pharmacy Administration. In addition to providing critical staffing for research projects, these assistantships provide experiential learning opportunities for the students and are considered to be an essential part of the overall graduate education program.

CPMM Personal Health Information (PHI) Computer Center

Pat in data centerTo ensure the privacy and confidentiality of data containing personal health information (PHI) that are used in our research projects, the CPMM maintains a separate computer center with controlled access within the CPMM offices. Mr. Raul Galeano is responsible for managing the PHI Computer Center and serves as data custodian for all data use agreements (DUAs) involving PHI data.

The PHI Computer Center contains a stand-alone, non-networked computer for initial processing and ID encryption of newly acquired PHI data files. The research production files produced on the stand-alone computer are then loaded on one of several restricted access analytical servers for use by authorized research team members. The PHI Computer Center meets the highest levels of security requirements for working with PHI data and makes it possible for research teams to acquire DUAs for PHI data from virtually any source.

CPMM Thesis/Dissertation Support Grants

The CPMM provides support of up to $3,000 for primary data collection related to thesis and dissertation projects conducted by graduate students in the Department of Pharmacy Administration. Students are required to work with their thesis/dissertation director to first attempt to acquire external funding for the project. If adequate funding cannot be obtained from external sources, a student may request support from the CPMM with the approval of the faculty chairing the student’s committee.Past support for theses and dissertations include “Service Failure and Recovery in Community Pharmacy”, “Product-specific and Disease-specific Direct-to-Consumer Drug Advertising (DTCA): An Investigation of Post-Exposure Information Search Behavior”, and “Consumer Acceptance of Health-Related Technologies: Incorporating Perceived Health Risk Into the Technology Acceptance Model”.

CPMM Research Dissemination Support

The CPMM recognizes that for society to realize the real value of research, results must be effectively disseminated to the most appropriate audiences. Whenever possible, CPMM provides support for dissemination of results from research projects related to the three CPMM program areas. This support includes publication charges when journals have page charges and travel for presentations at professional and scientific meetings. The goal is to be sure faculty and graduate students who are presenting authors for podium or poster presentations will always be able to attend the meetings without having to spend their own personal funds. A few examples of participation and presentation at conferences include The Academy of Managed Health Care Pharmacy Annual Meetings, the Pharmacy Quality Alliance Annual Meetings, the American Drug Utilization Review Society Annual Meetings, and the International Society for Pharmacoeconomics and Outcomes Research (ISPOR) Annual meetings.


Yi and Students at ispor

Dr. Yi Yang and Graduate Students at ISPOR – Atlanta, 2010