University of Mississippi
Dr. Benjamin F. Banahan
  • Ph.D. University of Mississippi
  • M.S. University of Mississippi
  • B.S. Louisiana State University
  • Director of the Center for Pharmaceutical Marketing and Management
  • Professor of Pharmacy Administration
  • Research Professor in the Research Institute of Pharmaceutical Sciences

Dr. Banahanís areas of research include determining and modeling factors that drive demand for pharmaceutical products, the roles of patients and pharmacists in product selection, medication use patterns, and outcomes associated with medication use.

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